Welcome to Giada who just joined IMCA as a PhD student and research assistant
Istituto di marketing e comunicazione aziendale
After beginning her academic career by earning a bachelor’s degree in Economics and Management from the University of Lucerne, Giada recently completed a Master of Arts in Communication and Economics with a specialization in International Tourism and a minor in e-Tourism at the Università della Svizzera italiana.
Here are a few words from her:
Hi! I’m Giada, and I'm excited to embark on my PhD journey under the guidance of Professor Michael Gibbert. My research focuses on enhancing sustainable collaboration and fostering synergies between the agriculture and tourism/hospitality sectors along the value chain in the canton of Graubünden. I’ll be dividing my time between the IMCA Institute in Lugano and STTH-EHL in Passugg, and I’m confident that this collaboration will lead to significant contributions in this field.
