Pubblicazioni Branding culturale e storytelling
Articolo pubblicato in rivista scientifica (5)
- Holmqvist J., Visconti L., Grönroos C., Guais B., Kessous A. (2020) Understanding the Value Process: Value Creation in a Luxury Service Context
- Nepomuceno M., Visconti L., Cenesizoglu T. (2020) A Model for Investigating the Impact of Owned Social Media Content on Commercial Performance and Its Application in Large and Mid-sized Online Communities
- Van Laer T., Feiereisen S., Visconti L. (2019) Storytelling in the Digital Era: A Meta-analysis of Relevant Moderators of the Narrative Transportation Effect
- Van Laer T., Visconti L., Feiereisen S. (2018) Need for Narrative
- Van Laer T., de Ruyter K., Visconti L., Wetzels M. (2014) The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation
