Publications in Consumers and Innovation
Journal Article (5)
- Pizzetti M., Gibbert M. (2018) The value of gift personalization: Current insights from the gift recipient’s perspective and future research directions
- Pizzetti M., Seele P., Gibbert M. (2018) Unpacking the Unethical Gift: Gift Experience and Unethicality Assessment
- Weiss M., Hoegl M., Gibbert M. (2014) Perception of material resources in innovation projects: What shapes them and how do they matter?
- Hills T., Noguchi T., Gibbert M. (2013) Information overload or search-amplified risk? Set size and order effects on decisions from experience
- Hoegl M., Gibbert M., Mazursky D. (2008) Financial constraints in innovation projects: When is less more?
Conference proceedings (3)
- Maślikowska M., Gibbert M. (2019) Two Levels of ‘Fit’ between Working Spaces and Organizational Culture: A Comparative Case Study
- Mendini M., Gibbert M. (2017) “What if a celebrity and a brand co-create a new collection?”: the new frontier of cobranded endorsement
- Mendini M., Peter P., Gibbert M. (2017) Fit in Cause-Related Marketing: The Roles of Similarity, Trust, and Regulatory Focus in Assessing Skepticism
Report in scientific conference (2)
- Gibbert M., De Groote J., Estes Z., Hoegl M., Mendini M. (2018) How understanding similarity can help to discover new complementarity
- Mendini M., Miniero G., Gibbert M. (2017) The relationship between consumers’ attitude, emotions and words used on Twitter: The case of the masstige collaboration Balmain x H&M
